As Chief Marketing Officer, Kelly is responsible for driving Tideway’s marketing strategy and overseeing product marketing, strategic alliances and marketing communications activities. Previously, she led the marketing efforts at DataSynapse, one of the fastest-growing software firms as recognized by Inc. Magazine. As Vice President of Marketing and later Chief Marketing Officer, Kelly was instrumental in establishing DataSynapse as the de facto leader in the emerging grid and virtualization market. Kelly devised, managed and executed the company’s go-to-market strategy and was responsible for the creation of an impressive lead-generation infrastructure to fuel the company’s aggressive growth. Prior to her role at DataSynapse, Kelly served as Vice President of Marketing at Prescient, which delivered award-winning supply chain planning solutions for consumer products companies. Earlier in her career Kelly was Vice President of Marketing at Optum, Inc. In these roles, Kelly was responsible for managing all aspects of promoting the company’s brand, products and services. Before joining Optum, Kelly held marketing positions at Metasys and InfoSystems, where she developed integrated marketing campaigns to build both brand awareness and sales pipelines. Kelly holds a bachelor’s degree in journalism and communications from the University of South Carolina.